The Beginning

JOY’s Founder Late Shri L.C. Java, a B.Sc. Honors in Geology, and an assistant mines manager of Killick Nixon went to London for training in the Cornwall School of Mines. A series of mine accidents led him to opt out of the mining industry. He enrolled himself at Blackpool School of Food Technology where his course included a stint at the UK Ice Cream Alliances. After learning more about ice creams, and its manufacturing process, he came back to India to start JOY Ice Creams. Mr. Java leased the basement at Rhythm House in Kala Ghoda, for ₹12 a month and the first ice cream company of India was born.

Joy Ice Cream was set up in 1948 by L. C. Java, a London returned mining graduate, and some associates. The company started out in Bombay, and holds the distinction of being the first to industrially manufacture and market ice creams in India.

From its inception, Joy ensured that its products were affordable to people of all strata of society. Yet, high quality was never sacrificed either. An instance of this can be seen in the implementation of the 1946 Heat Treatment Act of the U.K. in India in the 1960s which made it mandatory for all ice creams to be pasteurized and heat-treated. Joy had the clear upper hand here, having already adopted this method from the very beginning.

Constantly improvising upon their products and techniques, Joy introduced duets, balls and other varieties to its Indian consumers. To mark the International Year of the Child (1979), Joy launched the vitamin-enriched I & U Lolly. For cardiac patients and the health conscious, the company developed the Slimmers Milk Treat in 1984, a substitute ice cream with a fat content of less than 1.7% as compared to the 10.5% fat content of normal ice creams. Besides the development of new flavours, the R & D wing of Joy Ice Creams is now working on a range of ice creams for diabetics.

Mr Java has retired since, and passed his knowledge and the company to his son, and now his grandsons have taken over. Six decades after its birth, Joy Ice Creams is run with the same fervor and dedication by the family. It is a matter of great pride to everyone at the company that even today, Joy is synonymous with ice creams in the country.

Father of the Indian Icecream industry

And finally in 1988, the credit was given where it was due with the Karnataka Pradesh Hoteliers Association, Bangalore confers the title of “Father of the Indian Ice cream industry” to the man who brought JOY in everyone’s lives in the country!

Bringing JOY to “God’s Own Country”

We decided to give Kerala a taste of JOY almost 2 decades ago in the year 2000 where we opened two manufacturing units in Mascot Frozen Foods Pvt Ltd – Thrissur and Merry Time Cream Foods Pvt Ltd- Kakkanchery

Key locations....

The love and adoration received from you all of us, led us to go on and open five branches in key locations across in the state. Maaks Cream Holdings Pvt Ltd- Trivandrum | Kannur | Kanhangad, Merry-time Cream Foods Pvt Ltd- Aluva | Kakkanchery, Mermaid Cream Packs Pvt Ltd – Kottayam and Mascot Frozen Foods Pvt Ltd – Thrissur

And our pursuit of spreading JOY went something like this…

1998 - Aluva

Merry-time Cream Foods Pvt Ltd

1998 - Calicut

2002 - Kottayam

Mermaid Cream Packs Pvt Ltd

2005 - Kannur

Maaks Cream Holdings Pvt Ltd

1998 - Trivandrum

Maaks Cream Holdings Pvt Ltd

2002 - Thrissur

Mascot Frozen Foods Pvt Ltd

2004 - Kakkanchery

Merry-time Cream Foods Pvt Ltd

2019 - Kanhangad

Maaks Cream Holdings Pvt Ltd

Scale Of Operations

Our dream of delivering JOY of the most nutritious, delicious and convenient treats for moments of conscious indulgence of our customers was fulfilled by a sturdy backup of people, product and passion for giving “nothing but the best”.
With an installed capacity of 150lakh liters of Ice cream per annum, we delivered our promise of bringing JOY to each and every sweet tooth in the state.